ADVERTISING &
MARKETING COMMUNICATION

MARKETING, PUBLIC RELATIONS AND ADVERTISING: HOW TO DISTINGUISH?

As an inevitability, media content appears omnipresent nowadays, leading to a wide range of terms often used interchangeably to express information. The media process itself comprises many layers that can be rather challenging to grasp fully. In the case above, Marketing - Public Relations - Advertising is a prime example. While the line between these three terms has blurred considerably in the digital advertising era, there are still numerous sharp distinctions.